Hello, friend! Remember that letter Brittany wrote about the site getting a new look?
Well guess what—antiquecandleco.com just got a makeover! We can’t wait to walk you through what’s new and why it matters for you. 👇
We've been in a quieter season (not quite Pumpkin Spice time just yet 😉), which was the perfect chance to tidy up our digital “home.” We poured our hearts into creating a site that feels as warm and welcoming as a candle feels in your own home. The new site design is now up and running, and every detail is just for YOU. ❤️
(Below, check out Keliann, our E-com queen, and Taylor, our visual content star! ✨)
You might be thinking, “Okay, the website looks different…but how does that help me?”
Great question! Every tweak we made was with your convenience and joy in mind. Here are some of the updates we’re most excited about, and how they make your candle-shopping journey even better! 💃
- Simplified Navigation: We’ve reorganized our menus and categories so that finding your favorite scents (or discovering new ones!) is easier than ever. No more clicking around in circles. Whether you’re hunting for our classic Year-Round Scents or that new smell everyone’s raving about, you can get there in a snap. This means less time searching and more time enjoying the smells! 🎉
Still prefer to use the search bar? No problem, we improved that for ya, too.
- Cleaner, Brighter Layout: The new layout is fresh and uncluttered (ahh, breathing room!). We’ve added more space and enlarged product photos so that what matters most—the candles—really shine.
The pages are easier on the eyes with clear text and cozy images, making your browsing experience as relaxing as lighting a Sweet Lemon candle on a lazy afternoon. Everything just feels more open, homey, and, well, you.
- Better Mobile Experience: We know many of you love shopping from your phone, curled up on the couch or on the go. So we made sure the updated site is super mobile-friendly. Buttons are easier to tap, pages fit nicely on any screen, and the whole site loads faster. No pinching and zooming required!
It’s like having your own personal candle shop in your pocket...whenever inspiration (or a cozy candle craving) strikes. 😍
- Helpful Features: Along with the look, we’ve revamped a couple of nifty features. One we're really excited about is the Fragrance Library—where you can find your perfect scent. Not sure what “Sun-Kissed Citrus” smells like? The Fragrance Library lets you explore all the details behind each scent. It’s a fun way to discover new favorites and feel more confident in what you’re ordering.
Each of these improvements was guided by you. We basically put ourselves in your shoes and asked: “How can we make shopping for candles online easier, happier, better for our friends?” 🌟
Now, we get it—a website update might not normally be the kind of news that makes you jump up and down. You’re here for the candles, not the code, right? 😄 But here’s why this refresh is worth celebrating: it’s going to make your time with Antique Candle Co.® even more delightful.
Think about the last time you visited us online...By improving navigation, you won’t have to hunt around—the path is clear. By cleaning up the layout, we’ve created a calm, cozy space for you to explore, just like the feeling our candles bring to your home. And by making the site easier to use on mobile, we’re fitting into your life—you can shop whenever and however suits you best, stress-free.
Your experience means the world to us. Truly. We care so much about EVERY MOMENT you spend with our brand, whether that’s unboxing a fresh candle or browsing our website late at night. We want you to feel taken care of in every way. Every click, every scroll, and every purchase...That’s our goal with this new site: to show how much we value you by making things easy and enjoyable.
Tell us what you think!
What do you love? Is there something that could be even better? Do you have any fresh ideas that would make your experience perfect?
Like any change, our new website is a journey, and it’s one we’re sharing with you. We absolutely love it, but what really counts is how YOU feel about it!
Drop a comment below! 💕
Thank you for being not just customers, but part of our candle family. Your support and input fuel everything we do, and this website refresh is no exception.
Happy browsing, and happy candle hunting on our new site! We can’t wait to continue making Antique Candle Co.® your favorite little corner of the internet to visit. 🤗