After dreaming, reflecting, and praying for 3 months, it’s time to spill the beans on the BIGGEST DECISIONwe’ve ever made during this 5-year business journey.
Many of you knowmy business storyandhow this whole journey began. I started Antique Candle Works in 2014 with an idea,abusiness plan, and $200 worth of candle making supplies.
Then I chose thename.
“AntiqueCandle Works”wasbased on a model that is still followed today: vintage inspired, artisan, quality candles, hand poured in love.
That’s still true. However, SO MUCH has changed in 5 years.
The biggest change:It’s not just me making candles anymore. There’s a team of nearly 30 candle makersthat are part of this business journey now. There’s a community of candle makers; a community of candle friends—YOU!
In a few weeks, we will no longer be called Antique Candle Works.
We will be Antique Candle Co.™
Co. stands for COMMUNITY, and all the important values that encompass that simple word. Co. stands for COMPANY,which accurately reflects that this is a company of candle makers - a team of creatives who cultivate Antique Candle Co. every day.
You’ve heard me say this over and over again: YOU are the reason this business has blossomed over 5 years. I promise our candles will still be theamazinghand poured goodnessyou’ve come to love, and you can expect moreyummy scentsthan ever to arrivethis year.I don’t know about you, but I can’t wait!
We are working with a designer andanartist(bothsmall business owners,like myself!) to update our name and give Antique Candle Co.™ an updated“feel”.This includes a new farmhouse-inspired logo and cuter labels! Rachel from Intentionally Designed is giving our brand a refresh just like she did 3 years ago. An artist from the Spruce Rd team is literally drawing our new logo. Eeek!! Soo cool! Goodness, I just can't wait to show ya when it's all complete.
We will be going all in with the modern farmhouse style you and I have both come to love! But we are also hoping to create a new look that better represents who we are as a company, and how much we’ve grown since 2014. It’s not as much about the“works”as it is the community.
All thesenew and exciting ideas are in the process of becoming a reality, but I always love sharing my thoughts and dreams with you first, friend!Stay tunedin February!
The team and I would love to hear your thoughts on the Antique Candle Works to Antique Candle Co.™ journey and transformation. We can’t thank you enough for your support and all the love you’ve shown this small business. YOU are truly amazing!