5 reasons to shop small

If you’re anything like me, you’ve probably already gotten a start on your holiday shopping.  However, if you’re like me you’ll probably still be shopping that weekend before Christmas!  This year, though, I’m taking a bit of a different approach as I cross friends and family off my list.

I recently celebrated my two years with Antique Candle Co. (previously Antique Candle Works).  It has been truly amazing watching this small business grow in so many ways.  in 2016, it was primarily just Brittany and I.  Now, the candle crew has grown to nearly thirty people and everything is completely different in all the best ways. 

Working here has given me a perspective on small businesses that I never even realized, but one that I will always appreciate.  So this year, I’m shopping small for the holidays.  And here’s why:

 

5 Reasons You Should Support Small Business

 

  1. You are helping make dreams come true.

Starting a small business is no simple feat, but it comes from a place of passion.  When you place an order online or buy that cute shirt at your local boutique, a real person is doing a happy dance in your honor.  They wouldn’t be able to do what they love without your support.  That’s why we are always doing happy dances here in the studio!

  1. Small businesses care about YOU.

Small businesses are run by people, not by boards or stockholders.  There’s a unique kind of care and love that comes from real people serving real individuals.  You mean everything to small businesses, and not just as a customer.  You are truly valued as a person and friend, and we are constantly looking at how to thank you for your support.  You can always feel like your purchases and input matter.

  1. You’ll be a part of a community.

When you support local or small business, you become a part of a larger community that is really more like family.  At Antique Candle Co., each of you are our candle friends, and we love being able to interact with you on a personal level.  Whether that is through email, Instagram, a blog, or meeting you in person, small businesses value spending time with you.  There’s a unique relationship unlike anything else.

  1. You support local communities.

Not only will you be part of a family when you support local business, but you will also be contributing to the local community around that business.  Small businesses also tend to buy from other small businesses, so your support goes beyond just one community and into the lives of more people than you may think!  Remember how I mentioned that in 2016, Antique Candle Co. had only two employees?  You are the reason more jobs can be created, and that matters to many people and families behind the scenes.

  1. Small businesses know what you love.

Local businesses are close to the consumer, so they know what you do and don’t like.  There is something so creative and authentic about goods from small businesses that just can’t be replicated on a large scale.  That’s because these businesses use every resource to create the highest quality goods, and it’s all for you.  Pure heart and soul goes into everything that comes from these businesses, and you always know when something is made with love.  Anything that comes from passion always means more on so many levels.

When you shop small, you become a part of a support system that goes so far beyond your purchase.  You may not even realize it, but you are supporting countless individuals and families who put their whole hearts into making dreams a reality.

Antique Candle Co. couldn’t be more grateful for all our friends, new and old, who have supported our candle journey over the years.  Being a part of a small business has personally changed my life, which is why I’ll be shopping local this holiday season!

What are your favorite places to shop small for this upcoming Small Business Saturday and Cyber Monday?  Let me know in the comments below!

Become a part of the Antique Candle Co. family and be the first to know about everything behind the scenes! Happy shopping, friends!


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